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Dremel Mobile

Company Profile

Since inventing the high-speed rotary tool more than 75 years ago, Dremel has become the trusted name in high-speed rotary tool technology, providing creative solutions for hands-on professionals, homeowners, craftspeople and artists alike.

Business Situation

Dremel decided to enter the mobile marketing arena with the launch of a mobile optimized website and “mobile tagging” campaign utilizing QR codes as an “in-store” interactive mechanism to drive sales. The user experience for the new mobile website needed to provide concise features, and easily navigable content designed to ensure users are always only a few clicks away from the information they need to help them make a Dremel purchase decision. 

Solution

Results

 

To view the new site, please visit http://m.dremel.com or http://www.dremel.com using your mobile device – the site will detect your device and automatically redirect you from the standard desktop site to the mobile site’s home page. 

For information on Dremel products visit www.dremel.com.

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